In this podcast Dave Harries travels to Bristol, to the offices of award winning PR and Communications company JBP Associates, to meet managing director Chris Lawrance. In this fascinating interview, Chris tells us of the many new challenges that modern organisations must face in order to create an effective communications strategy in the digital age. But it’s an older, pre-digital notion, that needs to guide our communications approach in the modern era. Building and developing trust, says Chris, is more important than ever before, and the organisations that understand and do this are the ones that will flourish in the on-line world.
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